Jinja City, Uganda, 19th May 2022: Uganda Tourism Board, Jinja City Authority have concluded plans to develop Jinja as a gateway tourism city in the Eastern part of Uganda. The plans are a result of the meeting held between the UTB, Jinja City Council officials and the Private Sector at
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Uganda Tourism Board (UTB) launches the new brand – Explore Uganda, The Pearl of Africa, in Dubai, United Arab Emirates.
On 30th March, 2022, Uganda Tourism Board (UTB), the government of Uganda’s destination marketing organization, launched its new destination brand Explore Uganda, The Pearl of Africa, as part of a tourism and media launch event held at the Sheraton Jumeriah Beach Resort in Dubai, United Arab Emirates – a leading cultural, business and financial center of the world.
The launch is a follow up of the initiatives of His Excellency – President Yoweri Kaguta Museveni at the start of the Dubai Expo in October 2021. The launch, presided over by Hon. Tom Butime - Uganda’s Cabinet Minister for Tourism, resulted in the United Arab Emirates becoming the first international market to experience the launch of Uganda’s new destination brand. UAE and other Gulf States are part of the emerging tourism source markets for destination Uganda.
In my opening address at this year’s 5th Pearl of Africa Tourism Expo (POATE) held in February, under the theme- Promoting Intra-African Travel, I told stakeholders that for Uganda to have a sustainable tourism sector, there was a need for us to rethink our tourism market with more focus on Africa and Uganda. Fast forward, around March, a month after POATE, Covid-19 spread across the world. Overnight, the tourism sector and economies across the world came to a halt.