FOR IMMEDIATE RELEASE
Uganda Tourism Board (UTB) launches the new brand – Explore Uganda, The Pearl of Africa, in Dubai, United Arab Emirates.
On 30th March, 2022, Uganda Tourism Board (UTB), the government of Uganda’s destination marketing organization, launched its new destination brand Explore Uganda, The Pearl of Africa, as part of a tourism and media launch event held at the Sheraton Jumeriah Beach Resort in Dubai, United Arab Emirates – a leading cultural, business and financial center of the world.
The launch is a follow up of the initiatives of His Excellency – President Yoweri Kaguta Museveni at the start of the Dubai Expo in October 2021. The launch, presided over by Hon. Tom Butime - Uganda’s Cabinet Minister for Tourism, resulted in the United Arab Emirates becoming the first international market to experience the launch of Uganda’s new destination brand. UAE and other Gulf States are part of the emerging tourism source markets for destination Uganda.